Sunday, May 31, 2009

Match.com... Just who are they matching with whom?

In the sidebar on Myspace.com, there are often Match.com advertisements with looping videos of men or women acting cute/sexy while supposedly chatting with someone online via web cam. They are meant to be enticing.... As though to say "Hey, you can meet these kind of sexy, attractive people on our website right now! Come check it out!" Now, I will get to the point of my blog in a moment, but first, I want to give you a little information about Match.com.


Match.com, on the home page of their website, has this to say:


ONLINE DATING AT MATCH.COM "Every year, hundreds of thousands of people find love on Match.com. Match.com pioneered the Internet dating industry, launching in 1995 what is now the most recognized dating service worldwide, and today serves more than 15 million singles in 37 countries. And, as an undisputable leader in the industry, Match.com continues to redefine the way single men and single women meet, flirt, date and fall in love.......


"THE MATCH.COM SINGLES COMMUNITY"


Who's on Match.com? Your neighbors, coworkers and more than 15 million singles worldwide. Every day, more than 60,000 new singles join our growing community. Match.com members form a diverse, global community of singles who share common goals - to meet other singles, find dates, form romantic relationships and meet life partners. Young and old alike, gay and straight, from everywhere around the world, singles come to Match.com to flirt, meet, date, have fun, fall in love and to form meaningful, loving relationships."


And Glamour magazine had this to say:"Match.com is like Baskin-Robbins' 31 flavors: blondes, redheads, Egyptians and probably a set of Siamese twins if you were to search long enough."Now, I am not sure just who match.com is trying to match with whom, perhaps conjoined twins are hot for Egyptians right now....


I would like you to take a look at this screen shot of the most recent Match.com advertisement on Myspace.com and tell me who you think they are trying to match up with this person...



She looks to be in about the 12-14 year old range. The video loop features her squinting at the screen, smiling bashfully, flipping her hair back, and tilting her head coyly to the side and giggling to herself. The advertisement beckons you to "See who's online near you".What I would like to know is, why is the "Baskin Robbin's" of the dating websites, advertising "under-age teen girl" as one of it's 31 flavors?

1 comment:

Erik said...

Wow, very creepy.
Are they intentionally phishing for pedophiles or is it just a case of "expand the business model no matter what the cost"?
Ick.

Nice blog, btw!